Get in touch

South Melbourne Office:
Suite 105 / 68-72 York Street South Melbourne VIC 3205

Essendon Office:
Level 1, 333 Keilor Road Essendon VIC, 3040

Opening Hours:
Monday to Friday
9.00 am to 5.00 pm

Get in touch

Talk to our loan experts

Have a question about Cube or how we can help you? Contact our team for a no-obligation discussion about your finance needs to get started.

Received, Thanks!

© Copyright 2025 Cube Finance Group
Design by D&O. Build by Formwork

© Copyright 2025 Cube Finance GroupDesign by D&OBuild by Formwork
Cube Finance Group Pty Ltd (ABN 82 143 883 738 / Credit Representative Number 392953) has access to a panel of lenders through National Mortgage Brokers Pty Ltd., (ACN 093 874 376 / Australian Credit Licence 391209), which is a fully-owned subsidiary of Liberty Financial Pty Ltd (ACN 077 248 983 / Australian Credit Licence 286596). Cube Finance Group Pty Ltd has access to products including those from Liberty Financial.
Home
Loans
Stories
Journal
Company

Your Cart is Empty

Back

Steph and Bill Fry, WAF Construction

WAF Constructions is a Melbourne based development company specialising in architectural multi-storey apartments.

Being able to pivot when issues arise, which inevitably do in building and construction, meant everything to us

Being able to accurately plan the finances of their developments is an essential to the smooth running of their business. Able to trust someone else to the management of their finance and banking relationships led them to engage with Cube.

“Working with Robert Goodwin and Cube to help us financially plan our developments and deal with the banks to get the best offers makes our life easy. We know Rob speaks the lingo and we don’t. He can navigate his way through paperwork that would otherwise be a minefield to us. We trust him with our business and our best interests” says Steph Fry from WAF Constructions.

Expertise and experience in multiple fields means Cube are able to tailor their skills to most industries. For WAF Constructions, the Fry’s emphasised the importance of Cube’s experience in dealing with development finance.

“Being able to pivot when issues arise, which inevitably do in building and construction, meant everything to us. A perfect example would be the pandemic when nothing went to plan and Rob was terrific", says Steph.

“We couldn’t be happier. Rob at Cube knows how to work with and navigate through the bank’s criteria, working on our behalf, which will ultimately help us with our profit. We couldn’t recommend Cube enough.”

Talk to our loan experts

Have a question about Cube or how we can help you? Contact our team for a no-obligation discussion about your finance needs to get started.

Received, Thanks!

© Copyright 2025 Cube Finance Group
Design by D&O. Build by Formwork

© Copyright 2025 Cube Finance GroupDesign by D&OBuild by Formwork
Cube Finance Group Pty Ltd (ABN 82 143 883 738 / Credit Representative Number 392953) has access to a panel of lenders through National Mortgage Brokers Pty Ltd., (ACN 093 874 376 / Australian Credit Licence 391209), which is a fully-owned subsidiary of Liberty Financial Pty Ltd (ACN 077 248 983 / Australian Credit Licence 286596). Cube Finance Group Pty Ltd has access to products including those from Liberty Financial.